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The Untold Power of Business Storytelling 

Yousra Gabala discusses the transformative power of storytelling in business, especially in pitches. She shows how founders can create emotional connections with investors using different storytelling techniques: resilience (underdog stories), visionary (big-picture goals), disruptor (breaking norms), collaboration (team strength), and cause-driven (social impact). Through examples like Airbnb, Tesla, Uber, and Toms, she illustrates how these approaches build trust, make ideas relatable, and attract investment by aligning stories with human psychology and a genuine sense of purpose.

Yousra Gaballah

Expert DOJO, Venture Growth Lead & Growth Expert
I empower brands to stand out by merging sharp marketing insights with creative storytelling. As a brand strategist and content expert, I specialize in crafting narratives that captivate audiences and drive engagement. My approach is all about translating brand vision into compelling, authentic stories that connect and resonate. Success isn’t just about visibility; it’s about creating lasting impressions—and I’m here to make your brand unforgettable.