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The Untold Power of Business Storytelling
Yousra Gabala discusses the transformative power of storytelling in business, especially in pitches. She shows how founders can create emotional connections with investors using different storytelling techniques: resilience (underdog stories), visionary (big-picture goals), disruptor (breaking norms), collaboration (team strength), and cause-driven (social impact). Through examples like Airbnb, Tesla, Uber, and Toms, she illustrates how these approaches build trust, make ideas relatable, and attract investment by aligning stories with human psychology and a genuine sense of purpose.