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Exceptional Market Position
Tom Kuhr, a seasoned marketing leader and fractional Chief Marketing Officer, shares insights into effective market positioning for early-stage companies. With over 25 years of experience, including as a founder of stamps.com, Tom explains the importance of aligning messaging across all channels and understanding customer needs to stand out. He covers the process of identifying unique value propositions and refining positioning to boost lead generation, increase close rates, and drive larger deals through strategic, customer-centered approaches.