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Digital Marketing for Startups
Jeeyan Rostam Abadi, Executive VP of Marketing at Hawke Media, presents a five-step digital marketing growth pyramid to scale businesses effectively. Similar to Maslow’s hierarchy of needs, this approach begins with building a strong foundation of brand, product, and website. Subsequent stages involve lifecycle marketing, traffic acquisition, social proof, and ultimately profitability. Each layer supports a path to growth, helping businesses attract, engage, and retain customers while maximizing return on investment through a structured, strategic approach.