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Digital Marketing for Startups

Jeeyan Rostam Abadi, Executive VP of Marketing at Hawke Media, presents a five-step digital marketing growth pyramid to scale businesses effectively. Similar to Maslow’s hierarchy of needs, this approach begins with building a strong foundation of brand, product, and website. Subsequent stages involve lifecycle marketing, traffic acquisition, social proof, and ultimately profitability. Each layer supports a path to growth, helping businesses attract, engage, and retain customers while maximizing return on investment through a structured, strategic approach.

Jeeyan Rostam Abadi

Hawke Media, EVP, Marketing
I empower brands to ignite their growth by blending strategic marketing, data insights, and innovative brand positioning. My expertise lies in crafting tailored solutions that drive real impact, guiding businesses from startup to standout. With a focus on data-driven decision-making, I transform challenges into growth opportunities, helping brands rise and resonate in competitive markets. Success isn’t just a goal; it’s a journey—and I’m here to ensure you reach it, boldly and effectively.